Murnin’s music hints at a wide variety of genres, touching everything from electro-pop, west coast feel to indie rock with elements of rap. With the help of friends who were learning about producing, he became an avid participant in the art of “bedroom pop,” taking pride in starting and finishing a song of his own. Interested in music all his life, it wasn’t until high school that Murnin really started making his own independently. “And I was going off to college, it was a nice send off.”
“We just wanted to get wild with it, kind of like our childhood,” Murnin said. Whether driving down the coast in a convertible, blowing up a bouncy house with a rainbow-dyed dog or running down the street with a guy in a gorilla suit, the video and the song itself is a true summer anthem, intoxicating for listeners as Murnin dances with close friends. The music video for “This Youth,” Murnin’s first official release, captures it perfectly. “That’s what represents, like going to Southern California … I can’t wait to start my day and sip lemonade.”ĭespite growing up in the Bay Area, Jack’s music embodies a beachy, Southern California lifestyle. “‘Lemonade’ is a little more laid-back, a little more chill it’s kind of like the next phase of my life,” Murnin said. “Lemonade” blasts through a speaker on repeat as people flock to the promise of a cold drink, swaying along to the catchy tune as they enjoy lemonade and chat with Murnin about all things music. “We wanted to do something fun, something unique to connect with people different places, so we’ve been coming out to different college campuses and towns the lemonade stand going,” Murnin said.Īt the USC Village, Murnin’s stand thrives in the heat as a line of students grows down the walkway. Jack Murnin, a sophomore majoring in film and television production, is promoting his new single, “Lemonade,” all along the California coast, setting up lemonade stands from Santa Barbara to San Diego. Someone in a tie-dye shirt shouts through a blow horn, “Free lemonade!” But this lemonade stand is far from ordinary. In typical Los Angeles fashion, it’s a hot, sunny day as September comes to an end and a lemonade stand sits squarely in the middle of USC Village.
“Lemonade” and “This Youth” both demonstrate his fun-loving nature and quintessential Southern California lifestyle. Jack Murnin’s innovative marketing and promo techniques speak to his dedication to his craft.
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